Armando Alves

Head Of Data & Analytics. Creative, Geek, Blogger, Liberal.

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Thoughts

One in Four Influencers Asked Not to Disclose Arrangement | CMO Strategy – AdAge

“If you were to ask me what two things need to be pushed forward in a significant way with influencer marketing, one is measurement reporting and the second is the optimization of content,” Source: One in Four Influencers Asked Not… Continue Reading →

P&G to Scale Back Targeted Facebook Ads

“We targeted too much and we went too narrow”
— Marc Pritchard, P&G’s chief marketing officer

“We targeted too much and we went too narrow” — Marc Pritchard, P&G’s chief marketing officer

On Hipster Commercials

Reconsidering my beard options after this parody. Via Laughing Squid

“Today you are witnessing the birth of a new global Internet TV network,” — Reed Hastings at CES 2016: Netflix Is Now Available Around the World Or how (almost) to stop piracy, according to KimDotcom: How to stop piracy:1. Create… Continue Reading →

Zero sum game: when every business practice demands to be a part of the corporate culture and have C-level buy-in. — Armando Alves (@armandoalves) January 4, 2016 It’s hard for marketing/data/IT/HR/legal require involvement from key stakeholders when attention is finite. In the end, accountants win.

Hello 2016

A new year, a new chance to start things fresh. 2015 was a challenging year leaving a team to start a new area at Fullsix Portugal, after being a part of a political campaign. As i enter 2016 on a new role… Continue Reading →

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