Armando Alves

Head Of Data & Analytics. Creative, Geek, Blogger, Liberal.

One in Four Influencers Asked Not to Disclose Arrangement | CMO Strategy – AdAge

“If you were to ask me what two things need to be pushed forward in a significant way with influencer marketing, one is measurement reporting and the second is the optimization of content,” Source: One in Four Influencers Asked Not… Continue Reading →

P&G to Scale Back Targeted Facebook Ads

“We targeted too much and we went too narrow”
— Marc Pritchard, P&G’s chief marketing officer

“We targeted too much and we went too narrow” — Marc Pritchard, P&G’s chief marketing officer

2016 Digital predictions from Soap Creative

Probably the only agency prediction deck i pay attention to. Because they don’t take it too seriously, as we should all do with predictions.

On Hipster Commercials

Reconsidering my beard options after this parody. Via Laughing Squid

Mio PAI (Personal Activity Intelligence)

People often ask me when seeing my Fitbit Charge HR tracker if it’s any good and helps in a meaningfully way. Mio seems to be answering that question fot the quantified self buff with a well rounded activity metric: PAI. Though… Continue Reading →

“Today you are witnessing the birth of a new global Internet TV network,” — Reed Hastings at CES 2016: Netflix Is Now Available Around the World Or how (almost) to stop piracy, according to KimDotcom: How to stop piracy:1. Create… Continue Reading →

Zero sum game: when every business practice demands to be a part of the corporate culture and have C-level buy-in. — Armando Alves (@armandoalves) January 4, 2016 It’s hard for marketing/data/IT/HR/legal require involvement from key stakeholders when attention is finite. In the end, accountants win.

Hello 2016

A new year, a new chance to start things fresh. 2015 was a challenging year leaving a team to start a new area at Fullsix Portugal, after being a part of a political campaign. As i enter 2016 on a new role… Continue Reading →

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