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Mio PAI (Personal Activity Intelligence)

People often ask me when seeing my Fitbit Charge HR tracker if it’s any good and helps in a meaningfully way. Mio seems to be answering that question fot the quantified self buff with a well rounded activity metric: PAI.
Though i wouldn’t go as far as claiming it “extends your life up to 10 years.”

Hello 2016

A new year, a new chance to start things fresh.

2015 was a challenging year leaving a team to start a new area at Fullsix Portugal, after being a part of a political campaign. As i enter 2016 on a new role as Head Of Data & Analytics after over 4 years building social media teams, the range of subjects that interest me nowadays are quite different than when i was more involved in interactive programming. From Analytics to Behavioural Economics, i needed a new place where to share some of the things that are currently on my radar and go beyond the usual ad campaign or pretty website.

After over 8 years publishing at, i no longer felt excited in finding new stuff to write about and inspire others with fresh ideas for digital creativity.

A Source Of Inspiration isn’t going away, but will become more of a bookmark of creative references, an archive of mostly links and videos. Most of my new writing will now be at, a self hosted blog, as i never got used to borrowed platforms such as medium or tumblr, while doing a few posts at or at my book review blog at (in portuguese).

With a great year ahead, i hope you follow me on this journey and say hello in the comments.