“If you were to ask me what two things need to be pushed forward in a significant way with influencer marketing, one is measurement reporting and the second is the optimization of content,” Source: One[…]
“We targeted too much and we went too narrow” — Marc Pritchard, P&G’s chief marketing officer
Probably the only agency prediction deck i pay attention to. Because they don’t take it too seriously, as we should all do with predictions.
Reconsidering my beard options after this parody. Via Laughing Squid
People often ask me when seeing my Fitbit Charge HR tracker if it’s any good and helps in a meaningfully way. Mio seems to be answering that question fot the quantified self buff with a[…]
“Today you are witnessing the birth of a new global Internet TV network,” — Reed Hastings at CES 2016: Netflix Is Now Available Around the World Or how (almost) to stop piracy, according to KimDotcom:[…]
Zero sum game: when every business practice demands to be a part of the corporate culture and have C-level buy-in. — Armando Alves (@armandoalves) January 4, 2016 It’s hard for marketing/data/IT/HR/legal require involvement from key stakeholders when attention is[…]
A new year, a new chance to start things fresh. 2015 was a challenging year leaving a team to start a new area at Fullsix Portugal, after being a part of a political campaign. As i enter[…]