“We targeted too much and we went too narrow”
Probably the only agency prediction deck i pay attention to. Because they don’t take it too seriously, as we should all do with predictions.
People often ask me when seeing my Fitbit Charge HR tracker if it’s any good and helps in a meaningfully way. Mio seems to be answering that question fot the quantified self buff with a well rounded activity metric: PAI.
Though i wouldn’t go as far as claiming it “extends your life up to 10 years.”
“Today you are witnessing the birth of a new global Internet TV network,”
— Reed Hastings at CES 2016: Netflix Is Now Available Around the World
Or how (almost) to stop piracy, according to KimDotcom:
How to stop piracy:
1. Create great content
2. Make it easy to buy
3. Same day global release
4. Works on any device
5. Fair price
— Kim Dotcom (@KimDotcom) September 19, 2013
Zero sum game: when every business practice demands to be a part of the corporate culture and have C-level buy-in.
— Armando Alves (@armandoalves) January 4, 2016
It’s hard for marketing/data/IT/HR/legal require involvement from key stakeholders when attention is finite. In the end, accountants win.
A new year, a new chance to start things fresh.
2015 was a challenging year leaving a team to start a new area at Fullsix Portugal, after being a part of a political campaign. As i enter 2016 on a new role as Head Of Data & Analytics after over 4 years building social media teams, the range of subjects that interest me nowadays are quite different than when i was more involved in interactive programming. From Analytics to Behavioural Economics, i needed a new place where to share some of the things that are currently on my radar and go beyond the usual ad campaign or pretty website.
After over 8 years publishing at ASourceOfInspiration.com, i no longer felt excited in finding new stuff to write about and inspire others with fresh ideas for digital creativity.
A Source Of Inspiration isn’t going away, but will become more of a bookmark of creative references, an archive of mostly links and videos. Most of my new writing will now be at ArmandoAlves.com, a self hosted blog, as i never got used to borrowed platforms such as medium or tumblr, while doing a few posts at Osocio.org or at my book review blog at notasdelivros.com (in portuguese).
With a great year ahead, i hope you follow me on this journey and say hello in the comments.